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Food and Nutrition
Market Trend of Food and Nutrition Industry


From Scale to Focus: What IFF’s Portfolio Reset Says About the Flavor and Ingredients Race
IFF is divesting to focus while Givaudan, dsm-firmenich and Symrise refine their flavor and food ingredient strategies. Inside the ROI and hubris risks.

Dr. TiehKoun Koh
1 day ago5 min read


The B2B Channel Crossroads: Owned Storefront vs. Public Platform
Compare owned B2B storefronts vs public marketplaces—and learn how agentic AI is reshaping e-commerce channel strategy for NY Kingfisher Associates.

Dr. TiehKoun Koh
4 days ago5 min read


From Attraction to Connection: Why B2B Food Ingredient Brands Must Rethink Marketing and Sales
Why impressions, views, and MQLs fail B2B food and nutrition ingredient marketing—and how strategic empathy and sales training rebuild customer relationships.

Dr. TiehKoun Koh
Sep 296 min read


Feeding Calm in the Haze: How Food and Nutrition Are Being Reengineered for Anxiety in Southeast Asia's Digital Age
In the sprawling co-working spaces of Jakarta, the high-rise offices of Singapore, and the home desks of Manila, a quiet crisis is unfolding. Southeast Asia's workforce is navigating a uniquely 21st-century form of chronic anxiety — one shaped by economic uncertainty, the always-on demands of digital work, and the annual return of transboundary haze that blankets the region in a toxic grey. Mental health issues affected over 80 million people across ASEAN in 2021, a 70% incre

Dr. TiehKoun Koh
Sep 176 min read


The new protein calculus: How Asia is rewriting the rules of satiety, fibre and flavour
Forget chalky shakes. Asia’s food technologists are bottling clarity and crystallising fibre. Our correspondent examines the continent’s quiet revolution in satiety science—and what it means for global portfolios.

Dr. TiehKoun Koh
Aug 185 min read


The Missing Ingredient: Why Food and Nutrition Education Must Embrace Business Management—or Risk Irrelevance
Why food science graduates need business skills to succeed in B2B ingredient markets. A Kingfisher Associates analysis of curriculum reform, faculty recruitment, and Singapore's talent gap.

Dr. TiehKoun Koh
Aug 67 min read


The Double-Edged Helix: Data Protection and AI in Modern DNA Analysis
Can AI protect our most sensitive data? Explore the privacy challenges of AI-driven genomics and how federated learning, encryption & synthetic data are securing the future.

Dr. TiehKoun Koh
Jul 215 min read


From Lab to Global Leader: Navigating the Biotech Ingredient Lifecycle
Biotech food startups fail in the commercialisation gap—not in the lab. Our guide covers fundraising, SFA strategy, and scaling resilience for global markets.

Dr. TiehKoun Koh
Jun 227 min read


Midnight Football, Creaky Knees, and the Art of Staying Up (Without Falling Apart)
3 a.m. World Cup kickoffs, tired knees, and strained eyes. Science-backed rituals for fans who refuse to miss a goal.

Dr. TiehKoun Koh
Jun 104 min read


Beyond the Spots: The Business of Vision Preservation in a Digital Age
Latest 2025 research on eye floaters prevention: oxidative stress, supplements, and anti-aging. Essential reading for health and wellness business leaders.

Dr. TiehKoun Koh
May 215 min read


How Sushiro Conquered Singapore: A Masterclass in Blue Ocean Strategy and Operational Moats
How did Sushiro beat Sakae and Sushi Express? A strategic analysis using Porter's Five Forces, VRIO, and Blue Ocean Strategy.

Dr. TiehKoun Koh
May 73 min read


Stop Playing Small. Here’s How Online Business Consulting Unlocks Real Growth.
Stop guessing, start growing. See how online business consulting drives real results with flexibility, speed, and actionable strategy.

Dr. TiehKoun Koh
Mar 313 min read


关节健康的科学新前沿知识:从“氨糖时代”迈向“精准营养”的商业蓝海
2026关节健康研究前沿:UC-II胶原蛋白临床数据与百亿市场机遇 | NY Kingfisher Associates

Dr. TiehKoun Koh
Mar 176 min read


The Science of Mobility: New Frontiers in Joint Health and the Business of Movement
The Science of Mobility: 2026 Joint Health Research & Market Trends | NY Kingfisher Associates

Dr. TiehKoun Koh
Mar 168 min read


Natural Flavor Innovation 2026: The Rise of Wellness in Taste | NY Kingfisher Associates
Natural Flavor Innovation 2026: The Rise of Wellness in Taste | NY Kingfisher Associates

Dr. TiehKoun Koh
Mar 24 min read


Avant Proteins Winding Up: Not an Isolated Failure, But a Structural Correction
Cultivated meat investment crashed from $989M to $65M in four years. Avant Proteins is the third Singapore firm to fold. Startups: pre-reven

Dr. TiehKoun Koh
Feb 122 min read


The 2026 Food Frontier: Precision, Personalization, and Planetary Health in the Ingredient Aisle
The evolving landscape of food and nutrition ingredients in 2026 is here. Our in-depth article covers the latest trends.

Dr. TiehKoun Koh
Jan 144 min read


The New Rules of Nourishment: How Davids Are Outmaneuvering Goliaths in the Food Ingredients Arena
Post-COVID competition favors agile local ingredient companies over global giants. Discover why scale is now a weakness...

Dr. TiehKoun Koh
Jan 74 min read


The New Science of Vitamins: Rethinking Supplements in the Modern Wellness Paradigm
Latest research debunks blanket vitamin use. Discover the power of food synergy, holistic wellness alternatives, and a new, targeted protoco

Dr. TiehKoun Koh
Dec 30, 20254 min read


谋定而动:构建食品配料行业的供应链新蓝图与全渠道战略
在竞争激烈的食品饮料行业,如何让优质配料转化为品牌竞争力?NY Kingfisher深度解析:从构建技术型分销网络、选择黄金标准伙伴,到应对后疫情时代B2B采购新常态与全渠道布局。立即获取食品配料商提升为战略合作伙伴的完整行动蓝图,决胜供应链。

Dr. TiehKoun Koh
Nov 17, 20254 min read
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