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Strategy
Business strategy including marketing and branding strategy


From Scale to Focus: What IFF’s Portfolio Reset Says About the Flavor and Ingredients Race
IFF is divesting to focus while Givaudan, dsm-firmenich and Symrise refine their flavor and food ingredient strategies. Inside the ROI and hubris risks.

Dr. TiehKoun Koh
3 days ago5 min read


The B2B Channel Crossroads: Owned Storefront vs. Public Platform
Compare owned B2B storefronts vs public marketplaces—and learn how agentic AI is reshaping e-commerce channel strategy for NY Kingfisher Associates.

Dr. TiehKoun Koh
6 days ago5 min read


Executive Briefing for Asia Pacific Leadership Teams
New peer-reviewed research: AI leadership in Asia Pacific hinges on governance, judgment, and conflict intelligence—not technical tool mastery. Here's what works.

Dr. TiehKoun Koh
Oct 136 min read


From Attraction to Connection: Why B2B Food Ingredient Brands Must Rethink Marketing and Sales
Why impressions, views, and MQLs fail B2B food and nutrition ingredient marketing—and how strategic empathy and sales training rebuild customer relationships.

Dr. TiehKoun Koh
Sep 296 min read


The CFO's Reality Check: From Innovation Theatre to Capital Discipline
CFOs are rejecting AI innovation theatre. Learn how domain-specific language models, cloud cost control, vendor lock-in avoidance, and usage tracking protect margins.

Dr. TiehKoun Koh
Sep 213 min read


Olam’s Reconfigured Reckoning : A case study in strategic indigestion
Why is Olam Group underperforming while peers like Wilmar and Cargill thrive? Explore a critical analysis of its debt-laden restructuring, failed digital bets, and leadership accountability. Insights for agribusiness investors.

Dr. TiehKoun Koh
Sep 53 min read


Lululemon's Perfect Storm: Why an 18% Plunge to an 8-Year Low Signals Deeper Trouble
Lululemon stock plunges 18% to 8-year low after third guidance cut. We analyze the market trends, marketing failures, and competition driving the collapse.

Dr. TiehKoun Koh
Sep 44 min read


The Disbanded Tribe : Psychology, leadership, and the new atomisation of work
Remote work and artificial intelligence are dissolving the permanent team, replacing it with fluid, project-based "flash teams" that assemble and dissolve in weeks. This shift carries a hidden psychological toll: eroded trust, loneliness, and a weak psychological contract between employees and organisations.

Dr. TiehKoun Koh
Aug 266 min read


The new protein calculus: How Asia is rewriting the rules of satiety, fibre and flavour
Forget chalky shakes. Asia’s food technologists are bottling clarity and crystallising fibre. Our correspondent examines the continent’s quiet revolution in satiety science—and what it means for global portfolios.

Dr. TiehKoun Koh
Aug 185 min read


The Collective Triumph: Why Winning as a Team Outweighs Personal Gain
Discover why collective triumph outperforms personal ambition in business. Drawing on Harvard-level management research and ancient Confucian & Daoist philosophy, this article reveals how collaborative cultures drive 34% higher quality and deeper professional satisfaction. A must-read for leaders rethinking incentive systems.

Dr. TiehKoun Koh
Aug 145 min read


2026年全球CEO书单:热门管理理论为何在亚洲水土不服?
2026全球CEO热门管理理论:为何在中国与东南亚水土不服?| NY Kingfisher Associates

Dr. TiehKoun Koh
Aug 137 min read


The Missing Ingredient: Why Food and Nutrition Education Must Embrace Business Management—or Risk Irrelevance
Why food science graduates need business skills to succeed in B2B ingredient markets. A Kingfisher Associates analysis of curriculum reform, faculty recruitment, and Singapore's talent gap.

Dr. TiehKoun Koh
Aug 67 min read


The Nostalgia Economy: Why Gen Z Is Buying Products from Eras They Never Lived Through — and What It Means for Your Brand
The Nostalgia Economy is now worth hundreds of billions globally—and Gen Z is leading the charge. But unlike older generations, Gen Z isn't buying history; they're buying escape. From Y2K aesthetics to analog tech, they're drawn to eras that feel simpler, slower, and more grounded than today's digital-saturated world. This blog explores why "fauxstalgia" is reshaping consumer behavior and how your brand can authentically tap into this trend without alienating your core audien

Dr. TiehKoun Koh
Aug 46 min read


The Thrones Will Fall: Why Nike, Adidas, and Lululemon May Lose Market Leadership Within a Decade
The Thrones Will Fall: Why Nike, Adidas & Lululemon May Lose Market Leadership Within a Decade | NY Kingfisher Associates

Dr. TiehKoun Koh
Jul 293 min read


The Double-Edged Helix: Data Protection and AI in Modern DNA Analysis
Can AI protect our most sensitive data? Explore the privacy challenges of AI-driven genomics and how federated learning, encryption & synthetic data are securing the future.

Dr. TiehKoun Koh
Jul 215 min read


The CEO Bookshelf in 2026: Trendy Management Theories and Their Asia Problem
Why do the hottest CEO management theories—distributed leadership, platform thinking, and "uncompeting"—fail to deliver in Asia?

Dr. TiehKoun Koh
Jul 157 min read


Branding's New Battle: Defending Distinctiveness in the Age of AI
Discover why distinctiveness beats differentiation, how AI threatens brand identity, and the evidence-based strategies winning in 2026. Read the full analysis.

Dr. TiehKoun Koh
Jul 64 min read


From Lab to Global Leader: Navigating the Biotech Ingredient Lifecycle
Biotech food startups fail in the commercialisation gap—not in the lab. Our guide covers fundraising, SFA strategy, and scaling resilience for global markets.

Dr. TiehKoun Koh
Jun 227 min read


Mastering Online Business Consulting in the Digital Age
The digital age demands agility, precision, and innovation. This guide to mastering online business consulting reveals how to leverage technology for strategic growth—from AI and data analytics to virtual trust-building and agile methodologies. Learn to transform challenges into market leadership, not just adapt to change but lead it. Perfect for consultants and business leaders ready to unlock scalable, outcome-driven success.

Dr. TiehKoun Koh
Jun 153 min read


细胞胞与基因治疗制造瓶颈2026:CDMO、病毒载体产能与监管快车道——中国投资人的战略配置指南
目标关键词:细胞基因治疗制造瓶颈、CGT CDMO投资、病毒载体产能短缺、自动化细胞处理、NMPA 60日默示许可 vs FDA RMAT、GMP生物制药人才缺口、中国CGT投资机会

Dr. TiehKoun Koh
Jun 36 min read
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