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Strategy
Business strategy including marketing and branding strategy


The Convergence of Science and Innovation: A Tribute to Scientific Excellence and Strategic Collaboration
How to collaborate between universities and businesses have accelerated significantly in recent years, particularly in innovation, technology transfer, strategy, and policy deployment . These elements spark growth in knowledge-based economies and are increasingly important in both developed and developing countries. From the corporate perspective, partnerships with academic institutions provide access to novel ideas, technologies, and methodologies that might otherwise remain

Dr. TiehKoun Koh
Sep 68 min read


脑肠轴革命:如何抢占心理健康与营养融合的新赛道?
饮食直接左右我们的情绪、思维和行为。随着"脑肠轴"革命性发现的出现,"营养精神健康"这一新兴领域正迸发惊人潜力。

Dr. TiehKoun Koh
Sep 44 min read


Transform Your Business with Strategic Consultancy
How NY Kingfisher Associates helps in evaluating your current strategy:
Are your goals specific and measurable?
Do you understand your customers deeply?
Is your team aligned and motivated?
Are you tracking the right metrics?
Do you have contingency plans?

Dr. TiehKoun Koh
Sep 23 min read


The Mind-Gut Axis: Unlocking a Billion-Dollar Opportunity in Nutritional Mental Health
Explore the compelling link between nutrition and mental wellness and the vast business opportunities it presents. NY Kingfisher Associates

Dr. TiehKoun Koh
Sep 14 min read


战略投资新纪元:解码850亿肠道赛道的科技壁垒与爆发红利
核心观点:未来3年,90%缺乏核心IP的益生菌企业将遭清退
我们监测到行业正经历三重跃迁:
1️⃣ 技术驱动:从“菌株堆砌”到机制靶向性验证
2️⃣ 产能革命:传统发酵成本模型被连续流工艺颠覆
3️⃣ 临床壁垒:FDA/NMPA双报路径成为价值分水岭

Dr. TiehKoun Koh
Aug 282 min read


The Defensible Moats of Microbiome Investing: A Strategic Guide to Probiotics, Prebiotics and Postbiotics
For VCs: Gut health is a $85B+ market, but where is the defensible IP? NY Kingfisher Associates analyzes the investment landscape, highlight

Dr. TiehKoun Koh
Aug 265 min read


The Art of Polite Rejection in Asia Pacific: Turning "No" into Future Opportunities
. Cultural nuances in rejecting business deals across China, Japan, Korea, Thailand, Indonesia, Malaysia, Vietnam, India, Pakistan, Australia, and New Zealand.
2. Best practices for delivering rejections while maintaining goodwill.
3. Strategies to turn rejection into future collaboration, backed by cultural research and real-world business insights.

Dr. TiehKoun Koh
Aug 134 min read


以客户为中心的精准营销:食品营养与活性医药行业的ABM战略指南
通过ABM战略的精细化运营,食品营养与活性医药企业可构建难以复制的客户关系壁垒,在监管趋严的市场环境中持续获取溢价能力,最终实现从供应商到战略伙伴的价值跃迁。

Dr. TiehKoun Koh
Aug 62 min read


Account-Based Marketing Plan for Food and Nutrition Ingredients and Active Pharmaceutical Companies
How to write an effective strategic Account Based Marketing Plan

Dr. TiehKoun Koh
Aug 43 min read


战略胃口:2025年食品与生物科技并购狂潮中的领导力启示
当消费者健康意识、科技突破与财务务实主义在2025年激烈碰撞,美国食品配料与生物科技领域掀起了一场并购转型巨浪。对行业领袖而言,这些高风险的交易堪称战略导航大师课——既揭示巨大机遇,亦暗藏致命陷阱。本文将解构此动态格局中涌现的领导力要义。

Dr. TiehKoun Koh
Aug 14 min read


Strategic Appetite: Leadership Lessons from 2025’s Food & Biotech M&A Frenzy
Leadership lessons takeaway in year 2025 M&A with interest in Food and Biotech industries.

Dr. TiehKoun Koh
Jul 305 min read


Good Leadership just feels "Natural" and "Organic" : a personal sharing by Dr. TiehKoun Koh
Inspiration by Nature : Good Leadership

Dr. TiehKoun Koh
Jul 232 min read



Dr. TiehKoun Koh
Jul 194 min read


The Personalized Nutrition Revolution: How AI is Transforming Health and Creating Leadership Opportunities
Nutrition that personalized according to individual DNA that promote health and reduce metabolic syndrome.

Dr. TiehKoun Koh
Jul 194 min read


2025营养原料格局重塑:核心趋势、功能应用与载体创新
Nutrition ingredients and delivery solution innovation

Dr. TiehKoun Koh
Jul 145 min read


The Evolving Landscape of Nutrition Ingredients: Trends, Functions, and Delivery Innovations in 2025
The evolving trend of nutrition ingredients and innovation in delivery system.

Dr. TiehKoun Koh
Jul 124 min read


Recipe for Sales Success: The Secret Ingredient to High-Performing Teams
The highly demand and sought after sales leadership training class by Dr. TiehKoun Koh from NY Kingfisher Associates.

Dr. TiehKoun Koh
Jul 81 min read


What kind of salesperson are you? 🤔
Know what kind of salesperson are you and your personal roadmap to sales excellence.

Dr. TiehKoun Koh
Jul 41 min read


领导力七寸:90%并购败局背后的致命管理漏洞
Important of Leadership in the success of M&A and growth. Superb leadership and awareness lessons.

Dr. TiehKoun Koh
Jun 301 min read


Toxic Leadership: The Silent Killer of Business Growth
Important of leadership in M&A and the decision to replace the toxic leader as soon as possible.

Dr. TiehKoun Koh
Jun 241 min read
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