The Art of Negotiation : A Strategic Approach
- Dr. TiehKoun Koh

- Jun 9
- 3 min read
Updated: Jul 24
Negotiation is a crucial skill in both business and personal life. Whether you're closing a deal, resolving conflicts, or building relationships, effective negotiation can make all the difference. As a seasoned sales leader and senior business leader, I've navigated complex negotiations in both commercial and charitable settings. Let's explore the key elements of effective negotiation, drawing inspiration from experiences, top business journals and Chinese wisdom.
*Understanding Power Dynamics*
Before entering any negotiation, assess the balance of power between parties. Analyze each party's strengths, weaknesses, and leverage points. According to Harvard Business Review, understanding power dynamics is essential to determining the negotiation's trajectory (1). Sun Tzu's words ring true: "Know yourself, know your enemy, and know the terrain; then you can win a hundred battles" (2).
*Adapting to Changing Circumstances*
The environment in which negotiations take place can significantly impact the balance of power. Economic conditions, market trends, and external factors can all influence the negotiation landscape. Anticipate how these factors will change during the negotiation process and identify the window of negotiation timing. The Chinese proverb goes, "The wise man adapts to the changing circumstances" (3).
*The "Kill Deal" Moment*
In every negotiation, there's a point where it's essential to reassess whether the deal is still viable. According to McKinsey, identifying the kill deal moment can save time, resources, and relationships (4). Knowing when to stop or pause negotiations can be just as important as knowing when to push forward.
*Building Rapport and Trust*
Focus on building strong relationships and trust to shift the power dynamics in your favor. Research by the Journal of Business and Industrial Marketing highlights the importance of rapport-building in negotiations (5). Establish a connection with the other party to create a more collaborative atmosphere.
*Being Realistic and Flexible*
Negotiation is about finding a mutually acceptable solution. Be realistic about your goals and limitations. According to Forbes, knowing what you're willing to compromise on and what your non-negotiables are can make or break a deal (6). Prioritize your objectives and be flexible where possible.
*Negotiation in Everyday Life*
Negotiation isn't limited to business deals; we negotiate all the time for advantages and gains. Lao Tzu's wisdom applies: "Nature does not hurry, yet everything is accomplished" (7). Approach negotiations with patience, empathy, and strategy to achieve your goals and build stronger relationships.
*Key Takeaways*
- Understand power dynamics and adapt to changing circumstances
- Identify the "kill deal" moment to save time and resources
- Build rapport and trust to create a collaborative atmosphere
- Be realistic and flexible in your negotiations
By applying these principles and drawing inspiration from top business journals and Chinese wisdom, you can become a more effective negotiator and achieve greater success in both your personal and professional life.
*Unlock the Power of Effective Negotiation*
Ready to take your negotiation skills to the next level? NY Kingfisher Associates can help. Our expert consultants will work with you to develop a customized negotiation strategy that drives results. Visit our website at https://nykingfisherassociates.com to learn more.
*Share Your Thoughts!*
What's your favorite negotiation tip? Share your experiences in the comments below!
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*References:*
(1) "Negotiation Mastery" by Harvard Business Review
(2) "The Art of War" by Sun Tzu
(3) Chinese proverb
(4) "When to Walk Away from a Deal" by McKinsey
(5) "Building Rapport in Negotiations" by Journal of Business and Industrial Marketing
(6) "The Art of Negotiation" by Forbes
(7) "Tao Te Ching" by Lao Tzu
*About the Author:*
Dr. TiehKoun Koh is a seasoned sales and senior business leader with a PhD in Business. With experience in both commercial and charitable settings, Dr. TiehKoun Koh has developed a unique approach to negotiation that combines strategic thinking with empathy and wisdom.




