top of page

Search

Strategy
Business strategy including marketing and branding strategy


Empower Teams with Leadership Strategies
Discover effective leadership strategies to empower your team and drive growth. Learn how clear vision, strong communication, and actionable

Dr. TiehKoun Koh
Oct 3, 20253 min read


The Unbeatable Alliance: How Visionary Foresight and Deep Empathy Define the Modern Leader
Discover how combining visionary foresight with deep empathy can transform your leadership style. Learn from ancient Chinese philosophy and

Dr. TiehKoun Koh
Sep 30, 20254 min read


青松顽强而生
本文以中国青松(松树)为隐喻,深度解析商业领袖在疫情前、疫情期间及后疫情时代面对地缘政治与经济动荡的韧性成长之旅。探寻如何深植根基、曲而不折,并在永久性波动中实现淬火新生,锻造基业长青的领导力智慧

Dr. TiehKoun Koh
Sep 27, 20253 min read


The Leader as the Pine: Standing Resilient in an Era of Permanent Seasons
Discover how the resilience of the Chinese pine tree provides a powerful metaphor for business leaders navigating post-pandemic instability,

Dr. TiehKoun Koh
Sep 25, 20253 min read


销售增长并非谜题——而是有章可循的战略公式
销售增长并非谜题,而是有章可循的战略公式。探索B2B工作坊如何通过聚焦式学习、技能淬炼与实时反馈,帮助企业缩短30%销售周期、提升25%客单价。纽约翠鸟咨询为您解析如何通过战略性工作坊投资,驱动可量化的业绩增长。

Dr. TiehKoun Koh
Sep 16, 20253 min read


Enhance Your Sales with B2B Workshops
https://www.nykingfisherassociates.com Sales growth is not a mystery. It’s a formula. A formula that demands action, precision, and the...

Dr. TiehKoun Koh
Sep 15, 20253 min read


Empower Leaders Through Comprehensive Leadership Training
Leadership is not a title. It is action. It is influence. It is growth. To empower leaders, we must equip them with more than just knowledge

Dr. TiehKoun Koh
Sep 12, 20253 min read


《创新驱动未来:科技、协作与领导力的融合之道》
探讨创新驱动经济增长的核心逻辑:基于OECD数据揭示政府与企业研发投入的演进规律,解析产学研协同如何破解科技成果商业化难题。通过诺贝尔奖得主斯托达特分子机器案例,阐述基础科学研究向产业应用的转化路径,并提供企业构建创新生态系统的战略框架(含SVI模型与EMIT领导力体系)。

Dr. TiehKoun Koh
Sep 9, 20254 min read


The Convergence of Science and Innovation: A Tribute to Scientific Excellence and Strategic Collaboration
How to collaborate between universities and businesses have accelerated significantly in recent years, particularly in innovation, technology transfer, strategy, and policy deployment . These elements spark growth in knowledge-based economies and are increasingly important in both developed and developing countries. From the corporate perspective, partnerships with academic institutions provide access to novel ideas, technologies, and methodologies that might otherwise remain

Dr. TiehKoun Koh
Sep 6, 20258 min read


脑肠轴革命:如何抢占心理健康与营养融合的新赛道?
饮食直接左右我们的情绪、思维和行为。随着"脑肠轴"革命性发现的出现,"营养精神健康"这一新兴领域正迸发惊人潜力。

Dr. TiehKoun Koh
Sep 4, 20254 min read


Transform Your Business with Strategic Consultancy
How NY Kingfisher Associates helps in evaluating your current strategy:
Are your goals specific and measurable?
Do you understand your customers deeply?
Is your team aligned and motivated?
Are you tracking the right metrics?
Do you have contingency plans?

Dr. TiehKoun Koh
Sep 2, 20253 min read


The Mind-Gut Axis: Unlocking a Billion-Dollar Opportunity in Nutritional Mental Health
Explore the compelling link between nutrition and mental wellness and the vast business opportunities it presents. NY Kingfisher Associates

Dr. TiehKoun Koh
Sep 1, 20254 min read


战略投资新纪元:解码850亿肠道赛道的科技壁垒与爆发红利
核心观点:未来3年,90%缺乏核心IP的益生菌企业将遭清退
我们监测到行业正经历三重跃迁:
1️⃣ 技术驱动:从“菌株堆砌”到机制靶向性验证
2️⃣ 产能革命:传统发酵成本模型被连续流工艺颠覆
3️⃣ 临床壁垒:FDA/NMPA双报路径成为价值分水岭

Dr. TiehKoun Koh
Aug 28, 20252 min read


The Defensible Moats of Microbiome Investing: A Strategic Guide to Probiotics, Prebiotics and Postbiotics
For VCs: Gut health is a $85B+ market, but where is the defensible IP? NY Kingfisher Associates analyzes the investment landscape, highlight

Dr. TiehKoun Koh
Aug 26, 20255 min read


The Art of Polite Rejection in Asia Pacific: Turning "No" into Future Opportunities
. Cultural nuances in rejecting business deals across China, Japan, Korea, Thailand, Indonesia, Malaysia, Vietnam, India, Pakistan, Australia, and New Zealand.
2. Best practices for delivering rejections while maintaining goodwill.
3. Strategies to turn rejection into future collaboration, backed by cultural research and real-world business insights.

Dr. TiehKoun Koh
Aug 13, 20254 min read


以客户为中心的精准营销:食品营养与活性医药行业的ABM战略指南
通过ABM战略的精细化运营,食品营养与活性医药企业可构建难以复制的客户关系壁垒,在监管趋严的市场环境中持续获取溢价能力,最终实现从供应商到战略伙伴的价值跃迁。

Dr. TiehKoun Koh
Aug 6, 20252 min read


Account-Based Marketing Plan for Food and Nutrition Ingredients and Active Pharmaceutical Companies
How to write an effective strategic Account Based Marketing Plan

Dr. TiehKoun Koh
Aug 4, 20253 min read


战略胃口:2025年食品与生物科技并购狂潮中的领导力启示
当消费者健康意识、科技突破与财务务实主义在2025年激烈碰撞,美国食品配料与生物科技领域掀起了一场并购转型巨浪。对行业领袖而言,这些高风险的交易堪称战略导航大师课——既揭示巨大机遇,亦暗藏致命陷阱。本文将解构此动态格局中涌现的领导力要义。

Dr. TiehKoun Koh
Aug 1, 20254 min read


Strategic Appetite: Leadership Lessons from 2025’s Food & Biotech M&A Frenzy
Leadership lessons takeaway in year 2025 M&A with interest in Food and Biotech industries.

Dr. TiehKoun Koh
Jul 30, 20255 min read


Good Leadership just feels "Natural" and "Organic" : a personal sharing by Dr. TiehKoun Koh
Inspiration by Nature : Good Leadership

Dr. TiehKoun Koh
Jul 23, 20252 min read
bottom of page